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Dictionaries
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INTERNATIONAL MARKETING
Maintained by Kevin Connor, Business
Liaison Librarian
Compiled by Chet Bunnell, Reference Librarian
Last updated: October 17, 2006
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This guide identifies resources for International Marketing found primarily in
the Reference Department of the Pius XII Memorial Library. This guide is
not comprehensive; rather it should be supplemented with several other guides
for Pius Library such as International Business and
International Finance. Call numbers pertain
to locations within Pius XII Memorial Library.
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| FINDING BOOKS USING LIBRARY CATALOG |
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Search the Saint Louis University Libraries Catalog,
the SLU electronic library catalog, and MOBIUS, the Missouri
Union Catalog, by author, title, keywords, author-title, subject, etc.
Use in the library or by remote access. The Saint Louis University Libraries Catalog is available
from the Saint Louis University Libraries Home
Page. Tip: Always search Saint Louis University first.
If needed item(s) is/are not found, extend the search to MOBIUS.
Some relevant subject headings:
Competition, International
Export Marketing
International Business Enterprises
International Trade
Investments, Foreign
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| DICTIONARIES |
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Baker, Michael John. The IEBM encyclopedia of marketing.
London : International Thomson Business, 1999.
Ref. HF5412 .I32 1999
The Blackwell encyclopedic dictionary
of marketing, edited by Barbara
R. Lewis and Dale Littler. Cambridge, Mass.: Blackwell Business,
1997.
Ref. HD30.15 .B463 1997 v. 4.
Imber, Jane. Dictionary of marketing
terms, 3rd ed. Hauppauge, NY: Barron's, 2000.
Ref. HF5803 .T56 2000
Koschnick, Wolfgang J. Dictionary
of marketing. Aldershot, Hants, England; Brookfield, Vt:
Gower, 1995.
Ref. HF5415 .K615 1995
Marketing
Dictionary (Monash)
http://www.buseco.monash.edu.au/mkt/dictionary/
Rosenberg, Jerry Martin. Dictionary
of marketing and advertising. New York: J. Wiley,
1995.
Ref. HF5415 .R577 1995
Toffler, Betsy-Ann and Jane Imber.
Dictionary of Marketing Terms. 3rd ed. Barron's
Educational Series, 2000.
Ref. HF5803 .T56 2000
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| GUIDES AND HANDBOOKS |
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Area Handbook Series. A Country Study. Irregular.
Gov. Docs. Lower Level. D101 .22:550-
Available on the Web as Country
Studies
http://lcweb2.loc.gov/frd/cs/cshome.html
Each volume presents political, economic, social and national security
system information for a particular country.
CIA
World Fact Book
Gov. Docs. Ref. PREX
3.15:994
http://www.odci.gov/cia/publications/factbook/index.html
Produced by the Central Intelligence Agency for the use of U.S. Government
officials, it provides basic information by country such as geography
(location, area, etc.), people (population, birth rate, death rate, literacy,
etc.), economy (gdp, inflation rate, labor force, unemployment, etc.),
government, communications, military, and transportation.
Country
Commercial Guides
http://www.export.gov/marketresearch.html#MarketResearch(Non-Agricultural)
Prepared each year by U.S. embassies assisted by U.S. government agencies,
these reports focus on a country's commercial environment. Also
available through STAT-USA. 2004 guides are currently available.
Country
Reports: Human Rights
http://www.state.gov/g/drl/hr/index.cfm?id=1470
These "reports cover internationally recognized individual, civil,
political, and worker rights, as set forth in the Universal Declaration
of Human Rights." (text from site 4/1/00) They are provided
to Congress by the Bureau of Democracy, Human Rights, and Labor
of the U.S. Department of State. Archives are online from 1993-2001, however, the reports were abolished in 2002.
CulturGrams.
2 Vols.
Ref.
GT 150 .C58
Country-by-country guide to unique customs, values, traditions, and lifestyles
of more than 110 countries.
Economic
Policy and Trade Practices
http://www.state.gov/e/eb/rls/rpts/eptp/
Complete title is Country Reports on Economic Policy and Trade Practices.
From the Bureau of Economic and Business Affairs of the State Department,
this site provides reports prepared for Congress to assist in drafting
legislation about trade and economic policy. They "provide
a single, comparative analysis of the economic policies and trade practices
of countries with which the United States has significant economic or
trade relationships." (text from site 4/1/00)
Euromonitor
publishes the following volumes, which provide marketing and consumer statistics
for various countries and regions.
| Consumer Asia |
Index Table 1 Ref. HC 411 .C66 2002 |
| Consumer China |
Index Table 1 Ref. HC 427.92 .C66 2002 |
| Consumer Eastern Europe |
Index Table 1 Ref. HC 244 .C66 2001/2002 |
| Consumer Europe |
Index Table 1 Ref. HD 7022 .C68 2001/2002 |
| Consumer International |
Index Table 1 Ref. HC79.C6 C636 2001/2002 |
| Consumer Latin America |
Index Table 1 Ref. HC130.C6 C67 2002 |
| Consumer Middle East |
Index Table 1 Ref. HC415.15.Z9 C6 2000 |
Europa World Year Book. 2 Vols. Annual.
Ref. JN 1 .E85; Current edition at Reference Desk
Information on the political, economic, social, and statistical information
of countries of the world. Also includes information on more
than 1,650 international organizations.
European Governments on-line
http://europa.eu.int/abc/governments/index_en.htm
Describes main governmental links available for each of the 15 EU member states.
European Marketing Data and Statistics. Annual.
Ref. HA 1107 .M5 2000
Provides a wealth of detailed statistical information on international
market planning in Western and Eastern Europe.
Export handbook: accounting,
finance, and tax guide. Edited
by Robert Feinschreiber. New
York: John Wiley, 1997.
Ref. HF3035 .E96 1997
Exporters' encyclopaedia.
New York, NY: Dun and Bradstreet International, 2000-
Ref. HF3031
.D86a 2000
Foreign Embassies of Washington, D.C.
http://www.embassy.org/embassies/
Compiled by Tele Diplomacy, Inc., provides information on each of the
embassies in Washington. D.C., with links to Web-based resources.
Foreign Government Resources on the Web
http://www.lib.umich.edu/govdocs/foreign.html
A comprehensive source of information from the Documents Center of the
University of Michigan on foreign governments, world regions, and International
Agencies.
Independent States in the World
http://www.state.gov/s/inr/rls/4250.htm
Another resource from the U.S. Department of State, this site lists the
countries of the world, gives the capital of each with pronunciation and
indicates whether or not it has diplomatic relations with the U.S. and
is a United Nations member.
International Marketing Data and Statistics.
Annual.
Ref. HA 42
.I56 2000
Provides a wealth of statistical information on international market planning.
It covers the countries of the Americas, Asia, Africa, and Oceania.
The International Who's Who.
Annual.
Ref. CT 120
.I5
Listing of more than 20,000 biographical sketches of leading individuals
in the world.
Political Risk Yearbook.
7 Vols. Annual.
Ref. D410 .P6; Current edition at Reference Desk
Political stability, government, background, and economic information
for 85 countries.
Regions
& Countries
http://web.worldbank.org/WBSITE/EXTERNAL/COUNTRIES/0,,pagePK:180619~theSitePK:136917,00.html
World Bank's review of the country and regional economic conditions.
STAT-USA.
Current. In-library and remote access.
http://www.stat-usa.gov/
Globus & National Trade Data Bank has Market Research Reports and
Country Commercial Guides by country in addition to other trade and economic
information.
World Retail Data and Statistics
Ref. HF5429 .W675 1999
Provides statistics, trends, country snapshots as well as consumer spending
for 50 countries worldwide.
Worldmark Encyclopedia of the
Nations. 5 Vols.
Ref. G 63
.W67 1998
Profiles of 202 countries as well as United Nations systems.
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| INDEXING AND ABSTRACTING SERVICES |
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ABI/INFORM Global Edition.
1971- . ProQuest. In-library and remote access.
Indexes and abstracts over 1,500 journals and trade
publications in all areas of business and management, many with an international
focus. Full text is available for over 800 of the periodicals in ASCII full
text, page image (PDF), and/or Bell & Howell's Text+Graphics format.
Examples of areas covered are accounting and taxation, banking and finance
economics, government, health care, human resources, labor relations, marketing,
public administration, real estate, etc.
Academic Search Premier.
1975- . EBSCOhost. In-library and remote access.
Updated daily. Indexes about 8,000 scholarly and
general interest periodicals. Subject coverage includes biological and
medical sciences, chemistry, education, engineering, humanities, physics,
psychology, religion & theology, sociology, and women's studies. The full
text of articles from approximately 3,500 periodicals is available.
Business & Company Resource Center.
1980- . Gale. In-library and remote access.
Updated daily except Sunday. Formerly General
Business File ASAP. Indexes approximately 1,000 business journals
and trade/industry publications as well as 200,000 full-text company directory
profiles and over 50,000 full-text investment reports. Approximately
half of the journals and trade/industry publications are full text.
Also includes brief industry profiles, company histories, company financial
statements, performance ratings, rankings, product and brand listings,
and association listings.
Business Periodicals Index.
1958- . Index Table 4.
Updated monthly, with annual cumulations.
A print subject index
to approximately 350 periodicals in all areas of business.
EconLit.
1969- . SilverPlatter. In-library and remote access.
Updated monthly. Produced by the American
Economic Association this is the major index for locating literature in
economics. It is the electronic equivalent of Journal of Economic
Literature, Index of Economic Articles in Journals & Collections,
and Cambridge University Press Abstracts of Working Papers in Economics. Indexes worldwide literature on economics from books, working papers,
collective volumes, and more than 300 major economics journals.
LexisNexis
Academic.
LexisNexis. In-library and remote access.
Updated continuously. Covers news, business,
and legal information. Excellent for
news and company information.
PAIS
International.
1972- . Ovid. In-library and remote access.
Updated monthly. Produced by the Public
Affairs Information Service, this database indexes and abstracts books,
journal articles, conference proceedings, reports, pamphlets, and government
documents covering topics that are or may become the subject of legislation.
Subject areas include economic, political, and social issues, public administration,
law, business, and political science. Over 1,600 journals published
worldwide in English, French, German, Italian, Portuguese,
or Spanish are selectively indexed each year.
St. Louis Post-Dispatch. 1989- . NewsBank.
In-library and remote access.
Updated daily. Access to archival articles
back to 1989. Go to the St.
Louis Post-Dispatch Web site for late-breaking news and articles
available only on their Web site. Another point of access for this
newspaper is LexisNexis Academic . For articles between 1975 and 1987, use St. Louis Post-Dispatch Index (East Index Wall).
Wall Street Journal
(Eastern edition). 1986- . ProQuest. In-library
and remote access.
Updated daily. This U.S. newspaper "is
the financial newspaper of record. It offers in-depth coverage of
national and international finance as well as first rate coverage of hard
news." (Text from site) Indexing, abstracting, and full
text is available from 1986 forward. For 1958 - 1985 coverage, see
The Wall Street Journal Index below.
Wall Street Journal.
1958-2001. Monthly, with annual cumulations.
Most recent
5 years Ref. HG 1 .W26
Index and abstracts to all articles in the 3-Star Eastern Edition of the
Wall Street Journal.
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| WORLD WIDE WEB SITES |
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Europages
http://www.europages.com/
The European Business Directory provides 150,000 company addresses and
brochures from over 25 European countries, and key business information
and links to yellow pages throughout Europe.
Federation
of International Trade Associations: FITA
http://www.fita.org/webindex/index.html
A comprehensive searchable database of international trade web resources.
More than 3000 links to international trade and import-export web
sites are annotated and indexed. Searchable in Spanish and other languages
by well organized categories, keywords, or by country or region
International
Advertising Resource Center
http://www.bgsu.edu/departments/tcom/faculty/ha/intlad1.html
Updated monthly, this site offers links to literature and information
sources useful to international advertising research.
International Business & Technology: World
http://www.brint.com/International.htm
Business
& Technology and International sections offer links to international
data and information.
Marketing
& International Business Links
http://wtfaculty.wtamu.edu/~sanwar.bus/otherlinks.htm
World
Directories
http://www.globalyp.com/world.htm
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